solve your challenges
We will map patient journey to understand their experience at every stage of the patient lifecycle
We will develop an engagement strategy for patients / caregivers to improve compliance & clinical outcomes
We will track your brand equity in competitive landscape among your target segments to drive brand preference, and deliver leading indicators to market performance
We will understand the impact of a clinical state on quality of life of patients and caregivers
We will analyze the reputation of your company and help you manage crisis situations like recalls
Focus on your target segments Get insights from your target segments including patients, caregivers and healthcare practitioners
Uphold privacy and compliance Conduct studies to learn from your target segments while adhering to strict compliance and privacy standards
Tap into specific data channels Go broad and deep to cover platforms where the target segments engage, and seamlessly integrate proprietary client data, to deliver actionable insights
The study of a glucose meter product in competitive landscape revealed actionable insights to address a misconception around blood sample size requirement by the product and make a packaging change to address patient concerns
- Business Challenge: With new brands entering the market with cloned product offerings, lack of product differentiation was posing a threat to a leading glucose meter brand.
- Business Result: Brand health research conducted to understand the need gaps among the diabetic patients around the usage of existing glucose meters discovered a misconception about the blood sample size required by our client’s product. The brand addressed this by aggressive campaign and expert engagement to bust the misconception. The study also identified packaging as a need gap. The brand used our recommendation to offer a flat compact strip container to address patient need to make the product travel-friendly.
In order to rebuild corporate brand image following a product recall, the study identified the most impactful activities positively impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall
- Business Challenge: A global healthcare conglomerate operational in medical devices, pharmaceuticals, and consumer products industries wanted to determine the impact of a product recall on the overall corporate image among key stakeholders. The company wanted to track and identify initiatives positively impacting corporate image post-crisis.
- Business Result: Periodic tracking study identified the most impactful activities impacting the corporate brand image ranging from educational communication about the product to CSR efforts to support the community impacted by the recall. The study also revealed the shift in perception and top reason leading to the shift to help the company redistribute their efforts to help customers and rebuild their corporate image.