solve your challenges
We have worked with more than 100 nameplates covering SUVs, sedans, and trucks globally
We will track your brand equity in competitive landscape to drive brand preference, and deliver leading indicators to market performance
We will define distinct consumer segments for a brand or nameplate and recommend communication strategy for each persona
We will track your integrated campaigns and provide actionable insights for real-time optimization
We will uncover the consumer perception of the OEM brand based on their experience with the dealership
We will extract actionable insights for product innovation in the new car model
Tap into millions of customer conversations Extensive coverage including thousands of forums, message boards, review sites, chat rooms, and social platforms dedicated to auto discussions to deliver actionable insights
Focus on your customers Separate owners and intenders from aspirants and enthusiasts to get insights from your target segments
Discover insights in near real-time Understand consumer perception and get quick actionable insights without limiting them to questionnaires and discussion guides
Actionable recommendation to improve the test drive experience for a newly launched nameplate resulted in a 50% increase in the sales vs. previous quarter
- Business Challenge: For a newly launched nameplate, the client wanted to get specific and actionable feedback that could help fuel test drives and purchase.
- Business Result: Campaign tracking study across various touch points revealed that while the launch campaign was successful in generating positive consideration among target consumers, delayed response to test drive enquiries and disappointing dealership experience during test drives were the primary issues that were turning off consumers at the point of sale in turn questioning company’s service commitment. The action plan to fix test drive experience resulted in a 50% increase in sales vs. previous quarter.
Refined the “Green” segment for an alternate fuel vehicle as Rational Environmentalists – consumers who would go an extra mile for an energy efficient car if they didn’t have to compromise significantly on features like performance and design
- Business Challenge: An alternate fuel vehicle manufacturer wanted to identify the core target segments for their nameplate. Client’s hypothesis was that there would be strong appeal for this product in the “green” consumer segment. MavenMagnet was tasked with validating this hypothesis and refining the persona definition.
- Business Result: Segmentation study identified three distinct segments, one of them being “rational environmentalist”. Based on study recommendation, the client developed a communication strategy for the rational environmentalist segment balancing the green messaging with other features of the car. This helped improve the consideration and purchase metrics considerably among the broader segment.