Actionable insights to drive
The digital web plays a critical role in helping consumers make purchase decision. Consumers ask questions, share reviews and experiences, and have discussions about products across categories. Tap into millions of datapoints tracking the digital footprint of your consumers to drive brand preference.
solve your challenges
We have extracted insights from dozens of specific consumer segments to make targeted and actionable recommendations
We will track your brand equity in competitive landscape to drive brand preference, and deliver leading indicators to market performance
We will develop a strategy to improve your product rating on review and rating sites including e-commerce channels
We will define distinct consumer segments for your product and recommend communication strategy for each persona
We will track your integrated campaigns and provide actionable insights for real-time optimization
We will help you stay relevant to your consumers by driving product innovation
Tap into millions of consumers Extensive coverage including thousands of forums, message boards, review sites, chat rooms, and social platforms to garner actionable insights
Cover text, images, audio and video Capture consumer generated content in all formats to extract rich insights
Discover insights Understand consumer perception and get actionable insights without limiting them to questionnaires and discussion guides
The brand positioning – healthy skin - recommended in the study results helped a skincare brand receive the first mover’s advantage as the brand for healthy skin
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Business Challenge: Global premium skin care brand wanted to develop a distinct market positioning that was relevant for the local market while being in line with the global brand mandate.
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Business Result: Competitive perceptual mapping revealed that Healthy Skin was an unexplored insight space that was growing in importance quarter-over-quarter, and an area where the brand was stronger than its competitors. Since healthy skin had a strong connection to the company’s owned imagery of being an expert in skin care, we recommended weaving in the healthy skin message in their positioning strategy. This helped the brand own healthy skin positioning.
Actionable insights from the study to address misconceptions around ingredients of a baby food product helped the brand improve its star rating by 0.12 from 3.89 to 4.01 within one year
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Business Challenge: A global baby food brand assigned the task to develop a strategy to improve the product rating of the brand on e-commerce and ratings & review platforms.
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Business Result: Product Rating Optimization study revealed that Ingredients was a key pain point that was pulling the product rating down. It was found that misconception of high sugar levels and absence of AHA/DHA in the food were driving the negativity. We recommended that the client should address the misconception by modifying product packaging and clarifying the misconception in product description. This action plan helped increase the star rating for the brand by 0.12 from 3.89 to 4.01 within one year.
