solve your challenges
We will track your brand equity in competitive landscape to drive brand preference among leisure and business travelers, and deliver leading indicators to market performance
We will develop a strategy to improve star rating of your hotel on reviews and rating sites
We will define distinct consumer segments and recommend communication strategy for each persona
We will track your integrated campaigns and provide actionable insights for real-time optimization
We will analyze expectations the travelers have from a loyalty program and recommend action plan to make your loyalty program more attractive for them
Tap into millions of consumers Extensive coverage including thousands of forums, videos, message boards, review sites, chat rooms, and social platforms dedicated to discussions around hospitality industry to deliver actionable insights
Cover text, images, audio and video Capture consumer generated content in all formats to extract rich insights.
Focus on your target segments Get insights from your target segments including business travelers, leisure travelers (with or without kids) and backpackers
Acting on insights from the study, the hotel took immediate action to include personal attention as a part of their standard operating procedure and witnessed a significant increase in consumer preference towards their brand
- Business Challenge: A luxury hotels & resorts company with more than 25 properties around the globe wanted to position itself as the destination for luxury wedding experience.
- Business Result: We found that the key drivers for couples to choose a hotel wedding were, predictably, hotel service, convenience (“all-in-one” package) and brand name. The discovery however, was the overwhelming importance given to personal attention received while exploring the venue and freebies – which were of negligible cost – offered in the package. The client took immediate action to include personal attention as a part of their standard operating procedure and witnessed a significant increase in consumer preference towards their brand.
Actionable insights from the study to address two specific pain points helped a hotel group improve star rating for their flagship hotel by 0.18 from 3.67 to 3.85 within one year
- Business Challenge: A global hotel group assigned the task to develop a strategy to improve the star rating of their flagship hotel on travel ratings & review platforms.
- Business Result: Star rating optimization research conducted to understand correlation between the choice drivers and star rating revealed that there were two critical pain points in rooms that were pulling the star rating down. It was found that shower experience, specifically low shower pressure, and lack of USB charging ports in the room, were driving the negativity. The client upgraded the rooms at the hotel to address both these issues and highlighted that in their brand communication. The star rating for the hotel increased by 0.18 from 3.67 to 3.85 within one year.