MavenMagnet

Brand Health

We provide an in-depth analysis of your brand's strengths and weaknesses versus key competitors. Track by multiple demographic and psychographic breaks and assess real impact in near real time to guide positioning and course correction, and uncover market and competitive gaps. We provide KPIs to quantify insights and results.

Campaign Assessment

We've changed the game by leveling performance measurement across marketing elements, e.g., advertising, PR, paid /earned promotion, POS, and experiential. We provide an assessment of what is over- and under- performing in time to course-correct and optimize, then provide a uniform KPI to easily track performance over time.

Category Analysis

We identify which drivers are trending up or down, and why. We are ahead of market audits and POS data because we track emotion, attitude, and peer influence shifts, and measure their magnitude and rate of influence. This provides a complete SWOT analysis for the category, along with early opportunity and early warning for you.

Ethnography

We can track, clarify, and enhance your brand's existing personas, but most frequently we are asked to identify and uncover new segments. We provide you with a full demographic and psychographic profile of him or her— what media she consumes, how she uses products, who she is influenced by, and the core values that drive her.

Published Studies

Advertising Age, April 2017

In the article titled "100 Days of Trump Fights: Nordstrom Wins, Delta Loses and More", data from MavenMagnet suggests that while brands and politics usually don't mix well, consumer reactions aren't always negative.

The Economic Times, November 2016

With the surgical strikes across LoC on September 29, and the denotiﬁcation of the Rs. 500 and Rs. 1,000 notes as a battle against black money, the government seems to have turned online opinion for it.

Automotive News, September 2016

"It was not a surprise that safety was a big concern and became a bigger concern," said Aditya Ghuwalewala, MavenMagnet founder. "What was more surprising was that even after the accident, there was optimism that this was the next big thing."

Big Data Study Takes a New Look at Boomers and Millennials: The “Inside-Out” and the “Outside-In” Generations.

Hybrid Cars: The Consumer Perspective. Find out the most relevant factors for a consumer while shopping for a hybrid car.

Study on perceptions of Ebola in November 2014 reveals public remains scared and skeptical.

Social media chaos when deciphered using technology and looked upon by expert eyes have to do with there being great order in what looks like total randomness. And when you look closely enough at this randomness, patterns start to emerge which are nothing but absolutely beautiful.

Traditionally samples are limited to a few hundred or thousand individuals selected with great effort and precision. MavenMagnet uses a pattern emergence approach to sampling making it much more realistic and much less prone to error.