MavenMagnet

Maven is a term popularized by author Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants in that they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion.

In today's superbly connected World, mavens have quietly acquired a force to recon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities - to express themselves and extend their reach. At the same time, these channels accelerate the spread the information epidemic.

The job of a good marketer is to find mavens and embrace them in a manner that they become quasi sales. Now that is stronger than any other sales initiative in this world!

MavenMagnet is a social networking toolkit that will enable organizations to create a 'live' online presence to connect and collaborate with their customers. The primary goal of MavenMagnet is to supplement all business efforts towards customer connection by establishing an online community that can facilitate direct interactions between marketers and customers. As the name suggests, the objective is to attract mavens for your brand.

MavenMagnet will provide a central social network for an organization to attract mavens and have a vibrant online presence to assist in market research, product development, marketing, sales and customer support.

Why Social Network?
A company might be selling something completely different than a political campaign, a non-profit organization might be promoting a distinct cause and a government might be organizing affairs of size varying from a city council to a country. But there is still something in common between them and for that matter between all types of organization you can think of. They all have to do proper market research, develop the right product and sell it to their audience.

Why MavenMagnet?
About a century back industries had their own electricity generator plants but as electric grids matured they abandoned their own electricity generation with pay-as-you-use model on electric grid. This helped them save costs and focus on their core expertise and service to their customers without worrying about how to get electricity to support their plants.

Similarly, if you choose to create a social network to support your business through us, you can completely focus on your business. With our Software-as-a-Service model, you do not have to worry about the complexities of software development, set-up, maintenance and upgrade.

At MavenMagnet, you will find the perfect blend of passion and expertise for technology, social marketing and customer service.
All you need is a sound understanding of your business. We will take care of the rest!