MavenMagnet uses conversation research to provide marketers a seamless perspective by combining the context and nuance of qualitative research, on a quantitative scale, with significant time and cost efficiency as compared to traditional research.
In-depth analysis of your brand's strengths and weaknesses versus key competitors. Track by multiple demographic and psychographic breaks and assess real impact in near real time to guide positioning and course correction, and uncover market and competitive gaps.
Performance measurement across marketing elements, e.g., advertising, PR, paid /earned promotion, POS, and experiential. Assess what is over and under performing in time to course-correct and optimize. Uniform KPI to track performance over time.
Identify which drivers are trending up or down, and why. Stay ahead of market audits and POS data by tracking emotions and attitudes, and measure their magnitude and impact. A complete SWOT analysis for the category, along with early opportunity and early warning.
Enhance your brand's existing personas or identify and uncover new segments. Full demographic and psychographic profile of him or her — what media she consumes, how she uses products, who she is influenced by, and the core values that drive her.
MavenMagnet study identifies the topics and trends CMOs were most interested in and talking about at CES 2019READ MORE
Up in the Air: Study of India's seven largest airlines reveals that reliability, specifically on-time performance, of the flight is considered much more important as compared to the cost of the flight.READ MORE
MavenMagnet presented an exclusive study at Advertising Week on September 27, 2017 that highlights how brands should react to the tense political environment in the US.READ MORE
Big Data Study Takes a New Look at Boomers and Millennials: The “Inside-Out” and the “Outside-In” Generations.READ MORE
Hybrid Cars: The Consumer Perspective. Find out the most relevant factors for a consumer while shopping for a hybrid car.READ MORE
Study on perceptions of Ebola in November 2014 reveals public remains scared and skeptical.READ MORE
Social media chaos when deciphered using technology and looked upon by expert eyes have to do with there being great order in what looks like total randomness. And when you look closely enough at this randomness, patterns start to emerge which are nothing but absolutely beautiful.READ MORE
Traditionally samples are limited to a few hundred or thousand individuals selected with great effort and precision. MavenMagnet uses a pattern emergence approach to sampling making it much more realistic and much less prone to error.