MavenMagnet

Brand Health

In-depth analysis of your brand's strengths and weaknesses versus key competitors. Track by multiple demographic and psychographic breaks and assess real impact in near real time to guide positioning and course correction, and uncover market and competitive gaps.

Campaign Assessment

Performance measurement across marketing elements, e.g., advertising, PR, paid /earned promotion, POS, and experiential. Assess what is over and under performing in time to course-correct and optimize. Uniform KPI to track performance over time.

Category Analysis

Identify which drivers are trending up or down, and why. Stay ahead of market audits and POS data by tracking emotions and attitudes, and measure their magnitude and impact. A complete SWOT analysis for the category, along with early opportunity and early warning.

Ethnography

Enhance your brand's existing personas or identify and uncover new segments. Full demographic and psychographic profile of him or her — what media she consumes, how she uses products, who she is influenced by, and the core values that drive her.

Published Studies

The Economic Times, September 2019

Ritu Ghuwalewala, founder of MavenMagnet says: "Modi's leadership continues to be a dominant force for NDA. However, we observed some negativity because of perceived false promises and publicity gimmicks."

CAMPAIGN, SEPTEMBER 2019

MavenMagnet study reveals that CSR, celebrities, and discounts dominate back-to-school buzz.

FORBES, JANUARY 2019

MavenMagnet study identifies the topics and trends CMOs were most interested in and talking about at CES 2019.

Big Data Study Takes a New Look at Boomers and Millennials: The “Inside-Out” and the “Outside-In” Generations.

Hybrid Cars: The Consumer Perspective. Find out the most relevant factors for a consumer while shopping for a hybrid car.

Study on perceptions of Ebola in November 2014 reveals public remains scared and skeptical.

Social media chaos when deciphered using technology and looked upon by expert eyes have to do with there being great order in what looks like total randomness. And when you look closely enough at this randomness, patterns start to emerge which are nothing but absolutely beautiful.

Traditionally samples are limited to a few hundred or thousand individuals selected with great effort and precision. MavenMagnet uses a pattern emergence approach to sampling making it much more realistic and much less prone to error.