MavenMagnet uses conversation research to provide marketers a seamless perspective by combining the context and nuance of qualitative research, on a quantitative scale, with significant time and cost efficiency as compared to traditional research.

Brand Health

In-depth analysis of your brand's strengths and weaknesses versus key competitors. Track by multiple demographic and psychographic breaks and assess real impact in near real time to guide positioning and course correction, and uncover market and competitive gaps.

Campaign Assessment

Performance measurement across marketing elements, e.g., advertising, PR, paid /earned promotion, POS, and experiential. Assess what is over and under performing in time to course-correct and optimize. Uniform KPI to track performance over time.

Category Analysis

Identify which drivers are trending up or down, and why. Stay ahead of market audits and POS data by tracking emotions and attitudes, and measure their magnitude and impact. A complete SWOT analysis for the category, along with early opportunity and early warning.

Ethnography

Enhance your brand's existing personas or identify and uncover new segments. Full demographic and psychographic profile of him or her — what media she consumes, how she uses products, who she is influenced by, and the core values that drive her.

 
 

FORBES, JANUARY 2020

MavenMagnet study report on the top topics of interest at CES 2020 among CMOs.

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GULF BUSINESS, OCTOBER 2019

Motivate MavenMagnet - A partnership between Motivate Media Group and MavenMagnet - conducted a study to uncover global expectations from Dubai Expo 2020.

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CAMPAIGN, SEPTEMBER 2019

MavenMagnet study reveals that CSR, celebrities, and discounts dominate back-to-school buzz.

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Study consumer engagement patterns to identify the themes and moments for the target segment.

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MavenMagnet research can go back in time and restrict the sampling to specific start and end dates.

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Understand what makes your customers stick with your brand and what causes defection.

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