A company might be selling something completely different than a political campaign, a non-profit organization might be promoting a distinct cause and a government might be organizing affairs of size varying from a city council to a country. But there is still something in common between them and for that matter between all types of organization you can think of. They all have to do proper market research, develop the right product and sell it to their audience.

Now let's talk how each one of these can be done better with the help of social media.

• Market research: Market research is basically listening to what your customers have to say about your product (or service). With the growing influence of social media, people are already talking about you. If the conversation is already happening, then what better way to do market research than continuously monitoring it? To take it a step further, organizations can create monitored communities online and link it to a wide array of social networks on the web. Researchers can continuously stir the pot, attract audience to their communities and analyze the results to take concrete decisions. To put it simply, think of it as an effective focus group 24/7!
• Product Development: The breakthrough product ideas are the ones that are embraced by your customers. Product development involves activities like brainstorming on ideas, finding out what's missing, what problem you are trying to solve and so on. By creating moderated communities enhanced by an effective workflow management system, companies can quickly and cost-effectively listen to and prioritize customer inputs to deliver more & better-targeted products and services.
• Marketing: Marketing at the end boils down to talking to your audience and gauging their needs. With the help of social media, marketers can take marketing closer to their target base. They can create communities loaded with quick polls and analysis to stimulate two-way conversations with their customers and amongst customers. These communities can evolve marketing efforts to focus more on collaborating with the audience and less on broadcasting to them.
  Online communities take subtle branding to a whole new level. An organization can create a community to expand the canvas by taking on the larger cause addressed by their product. These communities can act as a support system for the people trying to solve a problem and in-turn help brand the product authoritatively and effectively.
• Sales: The strength of a sales force is said to be directly proportional to the passion of people in it. If that's true, then what better way to strengthen the force than by adding the group of passionate mavens to it? An organization can create a community to provide a home base to the network of mavens and make them feel part of the organization. By entertaining this base and providing them enough resources, the organization can develop a super powerful sales force that can help them in their task, whether it is crossing the chasm or sustaining their customer base.
• Support: Customer service and support have become vital parts of any organization. In the world connected by social networks, how an organization handles support can make or break a brand. Organizations can add more effectiveness to the online support system by effectively monitoring it and bringing issues to closure in a timely fashion, of course with the help of mavens! Facilitating peer-to-peer support in this manner would mean faster responses to the customer queries at reduced support costs, that too from a more trusted third- party source (actual users/peers) – leading to improved customer satisfaction.