Listening Terminal

With our Listening Terminal, we make sure you get relevant and prioritized information at the right time. No matter which industry you belong to, there are innumerable conversations and opinions floating around each moment that concern your world. However, not all of them are equally important! Simply sorting information by any one factor, say time, won’t help you manage your social world optimally. There will always be questions that need urgent attention; perhaps some posted by an opinion leader and commanding immediate acknowledgement; while some could be complaints that if not addressed within minutes could lead to a PR disaster! On the other hand, there could be new product requests that could wait for a few hours, or general data reports, that could be put off by a few days.

Our aggregator crawls through the social web and gets all the information that could be of concern for you – posts about your company, competition, product and industry. We then apply a sophisticated algorithmic process that takes into account about two dozen features of each post and ranks them in an order of importance such that the posts could be addressed appropriately. We also use artificial intelligence to make sure that the algorithm continuously improves and progressively provides accurate post-rankings.

Features

  • Prioritization Algorithm

    Don’t get bogged down with the sheer number of data points! We help you respond to them in the order of importance.

  • Reports

    Want to know the performance over a week, month or quarter? We provide you with at-a-glance report of your social world.

  • Social Influencer

    Find the social influencers in your industry. Learn about their latest social media participation and engage with them.

  • Vibe Sensor

    Sense the vibe in social media about your company and products. Spot the causes and identify the influencers.

  • Buzz Metrics

    Spot where the conversation is happening for optimal resource allocation.

  • Trend Analytics

    Track the performance of your social communications on various social networks. Incorporate learnings and improve messaging.

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