Data-driven insights
Lifecycle of technology products have shrunk down to months. Innovation plays a critical role in everything from product development to pricing to retaining customers. Tap into millions of datapoints tracking the digital footprint of your consumers in near real-time and drive brand preference.
solve your challenges
We will extract actionable insights for innovation in the next generation of your product
We will track your brand to identify blind spots, capitalize on brand strengths, and deliver leading indicators to market performance
We will track consumers switching to and from your brands to provide actionable insights for customer acquisition and retention
We will track your integrated campaigns and provide actionable insights for real-time optimization
We will define distinct consumer segments for a brand or product and recommend communication strategy for each persona
Tap into millions of customer conversations Extensive coverage including thousands of forums, message boards, review sites, chat rooms, and social platforms dedicated to technology discussions to deliver actionable insights
Discover insights in near real-time Understand consumer perception and get quick actionable insights without limiting them to questionnaires and discussion guides
Cover text, images, audio and video Capture consumer generated content in all formats to extract rich insights
We helped the client develop promotion strategy to offer enhanced warranty for their high-end PCs for SMEs. Reports from the sales force, and orders, showed a significant increase in volume attributable to the new promotion strategy
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Business Challenge: A multinational manufacturer of personal computers wanted to develop a distinct market positioning for high-end PCs among Small and Mid-Size Enterprises.
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Business Result: The study identified a major tactical promotion issue for the brand. To respond to declining sales, our client instituted a costly promotional offer in form of a large rebate. We discovered that SMEs strongly preferred (estimated value) a warranty extension vs. the rebate despite actual cost to the manufacturer for the rebate was 60% higher than actual cost of the extended warranty. Our client switched their promotion strategy to offer an enhanced warranty and dropped the rebate offer. Reports from sales force, and orders, showed a significant increase in volume attributable to the shift in promotion strategy.
The brand positioning – expertise – recommended in the study results helped a Bluetooth speaker brand own a key driver of brand choice in the category
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Business Challenge: A multinational manufacturer of audio equipment wanted to develop a distinct market positioning for wireless speakers. Wireless speakers were the latest addition to the company’s audio equipment portfolio which included headphones and professional custom-made earphones.
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Business Result: Competitive perceptual mapping revealed that while audio quality, convenience and price are table stakes in the category, expertise was a key driver and an area where the brand was stronger than its competitors. Expertise also had a strong alignment with the company’s image of being an audio equipment manufacturer for musicians. Leveraging the study insights, the company positioned the brand on expertise for wireless speakers and owned the insight space in the category.
