Published Studies

 

ADVERTISING AGE, APRIL 2017

In the article titled "100 Days of Trump Fights: Nordstrom Wins, Delta Loses and More", data from MavenMagnet suggests that while brands and politics usually don't mix well, consumer reactions aren't always negative.

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MEDIA POST, JULY 2014

What luxury brands do consumers talk most about? Which ones are the sexiest, most in vogue, best at brand promise, best at customer service, best social appeal, and best emotional appeal?

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THE ECONOMIC TIMES, NOVEMBER 2016

With the surgical strikes across LoC on September 29, and the denotification of the Rs. 500 and Rs. 1,000 notes as a battle against black money, the government seems to have turned online opinion for it.

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AUTOMOTIVE NEWS, SEPTEMBER 2016

Aditya Ghuwalewala, MavenMagnet founder said "What was surprising was that even after the accident, there was optimism that this was the next big thing."

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THE ECONOMIC TIMES, MAY 2016

Ritu Ghuwalewala of MavenMagnet, explains the shift. "While the first year had a sense of euphoria all around, the second year was a reality check for the Modi government."

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THE ECONOMIC TIMES, FEBRUARY 2016

An ET-MavenMagnet study suggests that India's internet-savvy middle class wants finance minister Arun Jaitley to deliver on his promises in 2016 union budget.

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Archives

The Economic Times, November 2015

An ET Magazine-MavenMagnet study delves into how startup CEOs, the rockstars of today, stack up against their traditional counterparts.

The Economic Times, May 2015

ET Magazine-MavenMagnet study on one year of Modi Government. Ritu Ghuwalewala, managing partner at MavenMagnet, compares the Modi brand to a cult label such as Apple.

The Economic Times, January 2015

An ET Magazine-MavenMagnet study on global women achievers of Indian origin in business and the arts who are creating the biggest buzz online.

The Economic Times, December 2014

To mark 200 days of the Modi Sarkar, ET Magazine got big data research firm MavenMagnet to crawl the internet to gauge the mood on the day. Prime Minister Modi shines as a reformer in online world.

DECCAN HERALD, APRIL 2013

Waking up to wonders of green tea: A category research conducted by MavenMagnet concluded that Indians love green tea today more than ever.

Media Post, February 2013

The relevance research used MavenMagnet's proprietary technology to tap into the "collective intellect of engaged consumers" in this case, consumers sharing their experience about travel and hotels.

WARC, November 2012

JWT, the agency, and MavenMagnet, the insights firm, drew on data from 5,000 people aged 25-35 years old, and found brand image and trust key in India.

Brand Equity, The Economic Times, October 2012

Thought Leadership Initiative by JWT in association with MavenMagnet as featured in India's Economic Times Brand Equity.

PCMA, February 2013

Are Hilton, Marriott, Four Seasons Most 'Relevant' Hotel Brands?

Hotel Online, February 2013

Conversational Relevance: Hotel Brands

ABC News, February 2013

Hilton, Marriott, Four Seasons are most 'relevant' hotel brands

Global Travel Industry News, February 2013

New Study measures brand resonance across thousands of online conversations

Hotel Business, February 2013

Study Says Hilton, Marriott, Four Seasons are Most Relevant Hotel Brands

Global Providence Journal, February 2013

Conversational Research Study

WMC TV, February 2013

MavenMagnet and Brodeur Partners look at what's relevant in online brand conversations

Plus Point, February 2013

Hilton Wins at Conversational Relevance

Business Journal, February 2013

Hilton, Marriot, Four Seasons are most relevant hotel brands

CBS Atlanta, February 2013

How do you choose a hotel? By the quality of service? How about the water pressure in the shower?

Smart Investor, December 2012

A study enabled by MavenMagnet to understand the Power of Aspiration in Indian marketplace.

Business Standard, December 2012

The Power of Aspiration in India.

Contify, December 2012

Great brands fire people’s hopes and ambitions. Aspirations fuel choices.