Whether your business is healthcare, financial services, manufacturing, technology, consumer goods, industrial, business services, entertainment or automotive, you know your customers are talking about you online in blogs, customer communities, forums, industry news sites, chat rooms, social networks, at events or even when gaming. Yet you are tasked with defining specific steps for growth. Traditional market research was the answer. It took time and money. You had to use results that were often biased.
We’ve changed all of that. Our proprietary technology and process scours the web for conversations about your company, your brand and your products. With statistical precision, we use these honest conversations to solve your unique business challenges in order to identify the areas of greatest business opportunity for you. Whether it is defining brand drivers, brand differentiators, product use drivers, customer motivations or assessing your campaigns, our analyses will pinpoint your opportunity areas, linking our quantitative assessments with verbatim, arranged by impact. Say “good-bye” to questionnaire or panel bias. Our approach is accurate, speedy, effective and turnkey.
There is no bigger influence than the digital web when it comes to consumers making a purchase decision in the space of consumer goods. We help consumer goods companies understand their consumers, key purchase drivers, and the impact of their campaigns on the target consumers.Learn MORE
In CSR and cause marketing, measuring impact and providing accountability has become an integral part of both program planning and assessment of value. We give the foundations, institutions, and companies the ability to establish metrics upfront and track the impact over the course of their program.Learn MORE
Consumers like to talk with experts and peers to plan their finances, pick the right credit card and open accounts in the bank that fit their needs. We help financial companies understand their consumers, key purchase drivers, and the impact of their campaigns on the target consumers.Learn MORE