Science is at the core of MavenMagnet products and services. From data collection to conducting analysis to garnering insights, science and technology form the backbone of our efforts to dig the hidden insights from big data. MavenMagnet has developed proprietary technology platform that empowers our solutions.

The Science behind information aggregation

Developing a tool to track what people are discussing on social media is easy. You shortlist the relevant keywords and search for all the conversations with a mention of these keywords. The challenge arises when you try to derive insights out of them by adding context to meet specific research objectives. A large part of data collected through the keywords search is irrelevant. Not only that, you also miss out on a lot of insightful contextual conversations that do not contain the specified keywords. MavenMagnet Social Mapping™ technique is developed to solve this problem. We do not use keywords search to extract data from social networks. Instead we form a Social Map pertaining to the business objectives for which data is being aggregated. MavenMagnet Social Mapping is based on statistics fundamentals to eliminate irrelevant data and organize the information that is contextual and relevant to the business objectives.


Technology Infrastructure
to power analysis

MavenMagnet has developed a proprietary technology infrastructure to analyze data aggregated to meet the business objectives. MavenMagnet Theme Identification Engine™ discovers core conversation themes. The vibe associated with the themes is identified by MavenMagnet Vibe Sensor™, a technology developed based on natural language processing and machine learning techniques to associate the right sentiments to the right themes in a conversation using inputs from strategists. At MavenMagnet, we have developed capabilities to conduct ethnographic studies at a macro level without violating privacy of individuals or interfering with their conversations. We use predictive modeling techniques to extract actionable recommendations.


MavenMagnet has developed cutting-edge technology that uses information generated by conversations on social media to garner insights keeping intact the core fundamentals of market research. MavenMagnet brings a new thinking to the market research process and implements it with the help of proprietary software technology and human input from strategists. We do not moderate discussions or ask questions. Instead we use the Social Mapping technique to aggregate information from the conversations people have with their associates in social media. This information is completely random and representative of the overall base data. The quantum of data available on the social media ensures that the sample size for the research is robust to provide quantifiable insights.
Our researchers use our proprietary MavenMagnet Influencer Mapping™ technique to define the demographic profile along with geographical and linguistic orientation. Influencer Mapping along with MavenMagnet Correlation Mechanics™ are used to determine the psychographic profile of the target consumers. MavenMagnet Theme Identification Engine and Vibe Sensor helps the researchers provide holistic thematic research and corresponding vibe perceptions.

MavenMagnet research process is a combination of state-of-the-art technology and strategic human input from market researchers. This helps us perform research at close to 100% accuracy (+/- 1%) on every business objective and makes MavenMagnet social insights richer and more efficient as compared to other forms of research.
To learn more about our techniques, technology and perspective on market research leveraging social media, please check out the articles and visit our blog. Please reach out to us for more information or if you have any questions


Privacy Policy

This privacy policy is effective as of May 21, 2009.

MavenMagnet provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of this website, located at or collected through our social networking service, including via SMS, WAP and Instant Messaging. This privacy policy will also apply to all information collected at * if not otherwise specified by the specific sub site. This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Site. You are advised to consult this Privacy Policy regularly for any changes.

By using our Site you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing" means using cookies on a computer or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your personally identifiable information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By visiting our Site and providing information to us, you consent to such transfer to, and processing in, the US.

If you have any questions or comments about this Privacy Policy or our use of your personally identifiable information, please contact us at privacy at mavenmagnet dot com.

Information Collection

Like many Web sites, this site actively collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail, feedback forms, and/or chat rooms. Some of the information that you submit may be personally identifiable information (that is, information that can be uniquely identified with you, such as your full name, e-mail address, phone number, and so on).

Some areas of this site may require you to submit information in order for you to benefit from the specified features (such as newsletter subscriptions, tips/pointers, order processing) or to participate in a particular activity (such as promotions). You will be informed at each information collection point which information is required and which information is optional.

As you navigate through a Web site, certain information can be passively collected (that is, gathered without your actively providing the information) using various technologies and means, such as Internet Protocol addresses, cookies, Internet tags, and navigational data collection.

We use Internet Protocol (IP) addresses on this site. An IP Address is a number assigned to your computer by your Internet Service Provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). We use your IP address to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to our site, and administer and improve the site.

A "cookie" is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences.

"Session" cookies are temporary bits of information that are erased once you exit your Web browser window or otherwise turn your computer off. Session cookies are used to improve navigation on Web sites and to collect aggregate statistical information. This site uses session cookies.

"Internet tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the visitor's computer. We do not use Internet tags at this site.

"Navigational data" ("log files," "server logs," and "clickstream" data) are used for system management, to improve the content of the site, for market research purposes, and to communicate information to visitors. This site uses navigational data.

Information Usage

Except as otherwise stated, we may use your information to improve the content of our site, to customize the site to your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes, and for the purposes specified in this Privacy Policy.

If you provide personally identifiable information to this site, we may combine such information with other actively collected information unless we specify otherwise at the point of collection. We will take reasonable measures to prevent personally identifiable information from being combined with passively collected information, unless you consent otherwise.

We may disclose your personally identifiable information to a sub site which you choose to be a member of when the sub site owner agree to treat it in accordance with this Privacy Policy. In addition, we may disclose your personally identifiable information to third parties, but only

  • to contractors we use to support our business (e.g., fulfillment services, technical support, delivery services, and financial institutions), in which case we will require such third parties to agree to treat it in accordance with this Privacy Policy;
  • in connection with the sale, assignment, or other transfer of the business of this site to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy; or
  • where required by applicable laws, court orders, or government regulations.

In addition, we will make full use of all information acquired through this site that is not in personally identifiable form.


MavenMagnet is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with

  • the legitimate needs of law enforcement or
  • any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Link to Other Websites

Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.