Science

Science is at the core of MavenMagnet products and services. From data collection to conducting analysis to garnering insights, science and technology form the backbone of our efforts to dig the hidden insights from big data. MavenMagnet has developed proprietary technology platform that empowers our solutions.

THE SCIENCE BEHIND INFORMATION AGGREGATION

Developing a tool to track what people are discussing on social media is easy: You shortlist the relevant keywords and search for all the conversations with a mention of these keywords. The challenge arises when you try to derive insights out of them by adding context to meet specific research objectives. A large part of data collected through the keywords search is irrelevant. Not only that, you also miss out on a lot of insightful contextual conversations that do not contain the specified keywords. MavenMagnet Digital Mapping™ technique is developed to solve this problem. We do not use keywords search to extract data. Instead we form a digital map pertaining to the business objectives for which data is being aggregated from interactive digital platforms including blogs, forums, news, reviews, and social media. MavenMagnet Digital Mapping is based on statistics fundamentals to eliminate irrelevant data and organize the information that is contextual and relevant to the business objectives.

 

Technology Infrastructure to Power Analysis

MavenMagnet has developed a proprietary technology infrastructure to analyze data aggregated to meet the business objectives. MavenMagnet Theme Identification Engine™ discovers core conversation themes. The vibe associated with the themes is identified by MavenMagnet Vibe Sensor™, a technology developed based on natural language processing and machine learning techniques to associate the right sentiments to the right themes in a conversation using inputs from strategists. At MavenMagnet, we have developed capabilities to conduct ethnographic studies at a macro level without violating privacy of individuals or interfering with their conversations. We use predictive modeling techniques to extract actionable recommendations.

 

 

MARKET RESEARCH APPROACH TO GARNER INSIGHTS

MavenMagnet has developed cutting-edge technology that uses information generated by digital conversations to garner insights keeping intact the core fundamentals of market research. MavenMagnet brings a new thinking to the market research process and implements it with the help of proprietary software technology and human input from strategists. We do not moderate discussions or ask questions. Instead we use the Digital Mapping technique to aggregate information from the conversations people have with their associates on interactive platforms. This information is completely random and representative of the overall base data. The quantum of data available digitally ensures that the sample size for the research is robust to provide quantifiable insights.

Our researchers use our proprietary MavenMagnet Influencer Mapping™ technique to define the demographic profile along with geographical and linguistic orientation. Influencer Mapping along with MavenMagnet Correlation Mechanics™ are used to determine the psychographic profile of the target consumers. MavenMagnet Theme Identification Engine and Vibe Sensor helps the researchers provide holistic thematic research and corresponding vibe perceptions.

MavenMagnet research process is a combination of state-of-the-art technology and strategic human input from market researchers. This helps us perform research at close to 100% accuracy (+/- 1%) on every business objective and makes MavenMagnet social insights richer and more efficient as compared to other forms of research.

To learn more about our techniques, technology and perspective on market research leveraging digital networks, please check out the articles and visit our blog. Please reach out to us for more information or if you have any questions.