The Economic Times, November 2016

With the surgical strikes across LoC on September 29, and the denoti?cation of the Rs. 500 and Rs. 1,000 notes as a battle against black money, the government seems to have turned online opinion for it. READ MORE

Automotive News, September 2016

Aditya Ghuwalewala, MavenMagnet founder said "What was surprising was that even after the accident, there was optimism that this was the next big thing." READ MORE


Ritu Ghuwalewala of MavenMagnet, explains the shift. "While the first year had a sense of euphoria all around, the second year was a reality check for the Modi government." READ MORE


ET An ET-MavenMagnet study suggests that India's internet-savvy middle class wants finance minister Arun Jaitley to deliver on his promises in 2016 union budget. READ MORE


What luxury brands do consumers talk most about? Which ones are the sexiest, most in vogue, best at brand promise, best at customer service, best social appeal, and best emotional appeal? READ MORE

Deccan Herald, April 2013

Waking up to wonders of green tea: A category research conducted by MavenMagnet concluded that Indians love green tea today more than ever. READ MORE

Hotel Chatter, February 2013

The Hotel Relevance study is conducted with the help of the technical wizardy of MavenMagnet, a company whose knack is "leveraging the power of online conversations." READ MORE

Yahoo! News, February 2013

Brodeur and MavenMagnet parsed more than 18,000 online conversations between May 2012 and October 2012 across social networks, profiles, forums, news websites and blogs. READ MORE

Warc, December 2012

JWT, the agency, and MavenMagnet, the insights firm, drew on data from 5,000 people aged 25?35 years old, and found brand image was vital for 28% of the audience, ahead of trust on 23%.READ MORE

Brand Equity, The Economic Times, October 2012

Thought Leadership Initiative by JWT in association with MavenMagnet as featured in India's Economic Times Brand Equity.READ MORE




The Economic Times, November 2015 : An ET Magazine-MavenMagnet study delves into how startup CEOs, the rockstars of today, stack up against their traditional counterparts.

The Economic Times, May 2015 : ET Magazine-MavenMagnet study on one year of Modi Government. Ritu Ghuwalewala, managing partner at MavenMagnet, compares the Modi brand to a cult label such as Apple.

The Economic Times, January 2015 : An ET Magazine-MavenMagnet study on global women achievers of Indian origin in business and the arts who are creating the biggest buzz online.

The Economic Times, December 2014 : To mark 200 days of the Modi Sarkar, ET Magazine got big data research firm MavenMagnet to crawl the internet to gauge the mood on the day. Prime Minister Modi shines as a reformer in online world.

Media Post, February 2013 : The relevance research used MavenMagnet's proprietary technology to tap into the "collective intellect of engaged consumers" in this case, consumers sharing their experience about travel and hotels.

WARC, November 2012 : JWT, the agency, and MavenMagnet, the insights firm, drew on data from 5,000 people aged 25-35 years old, and found brand image and trust key in India.

Brand Equity, The Economic Times, October 2012 : Thought Leadership Initiative by JWT in association with MavenMagnet as featured in India's Economic Times Brand Equity.

PCMA, February 2013 : Are Hilton, Marriott, Four Seasons Most 'Relevant' Hotel Brands?

Hotel Online, February 2013 : Conversational Relevance: Hotel Brands

ABC News, February 2013 : Hilton, Marriott, Four Seasons are most 'relevant' hotel brands

Global Travel Industry News, February 2013 : New Study measures brand resonance across thousands of online conversations

Hotel Business, February 2013 : Study Says Hilton, Marriott, Four Seasons are Most Relevant Hotel Brands

Global Providence Journal, February 2013 : Conversational Research Study

WMC TV, February 2013 : MavenMagnet and Brodeur Partners look at what's relevant in online brand conversations

Plus Point, February 2013 : Hilton Wins at Conversational Relevance

Business Journal, February 2013 : Hilton, Marriot, Four Seasons are most relevant hotel brands

CBS Atlanta, February 2013 : How do you choose a hotel? By the quality of service? How about the water pressure in the shower?

Smart Investor, December 2012 : A study enabled by MavenMagnet to understand the Power of
Aspiration in Indian marketplace.

Business Standard, December 2012 : The Power of Aspiration in India.

Contify, December 2012 : Great brands fire people’s hopes and ambitions. Aspirations fuel choices.


Awards & Recognitions

  • Winner of 2011 Columbia Business School Lang Fund.
  • Winner of 2012 Columbia Business School Ecademy Award.
  • First runner's up at We Media PitchIt! Challenge.

  • Selected to participate in Entrepreneurial Greenhouse program at the
    Columbia Business School 2011.

Privacy Policy

This privacy policy is effective as of May 21, 2009.

MavenMagnet provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of this website, located at or collected through our social networking service, including via SMS, WAP and Instant Messaging. This privacy policy will also apply to all information collected at * if not otherwise specified by the specific sub site. This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Site. You are advised to consult this Privacy Policy regularly for any changes.

By using our Site you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing" means using cookies on a computer or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your personally identifiable information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By visiting our Site and providing information to us, you consent to such transfer to, and processing in, the US.

If you have any questions or comments about this Privacy Policy or our use of your personally identifiable information, please contact us at privacy at mavenmagnet dot com.

Information Collection

Like many Web sites, this site actively collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail, feedback forms, and/or chat rooms. Some of the information that you submit may be personally identifiable information (that is, information that can be uniquely identified with you, such as your full name, e-mail address, phone number, and so on).

Some areas of this site may require you to submit information in order for you to benefit from the specified features (such as newsletter subscriptions, tips/pointers, order processing) or to participate in a particular activity (such as promotions). You will be informed at each information collection point which information is required and which information is optional.

As you navigate through a Web site, certain information can be passively collected (that is, gathered without your actively providing the information) using various technologies and means, such as Internet Protocol addresses, cookies, Internet tags, and navigational data collection.

We use Internet Protocol (IP) addresses on this site. An IP Address is a number assigned to your computer by your Internet Service Provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). We use your IP address to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to our site, and administer and improve the site.

A "cookie" is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences.

"Session" cookies are temporary bits of information that are erased once you exit your Web browser window or otherwise turn your computer off. Session cookies are used to improve navigation on Web sites and to collect aggregate statistical information. This site uses session cookies.

"Internet tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the visitor's computer. We do not use Internet tags at this site.

"Navigational data" ("log files," "server logs," and "clickstream" data) are used for system management, to improve the content of the site, for market research purposes, and to communicate information to visitors. This site uses navigational data.

Information Usage

Except as otherwise stated, we may use your information to improve the content of our site, to customize the site to your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes, and for the purposes specified in this Privacy Policy.

If you provide personally identifiable information to this site, we may combine such information with other actively collected information unless we specify otherwise at the point of collection. We will take reasonable measures to prevent personally identifiable information from being combined with passively collected information, unless you consent otherwise.

We may disclose your personally identifiable information to a sub site which you choose to be a member of when the sub site owner agree to treat it in accordance with this Privacy Policy. In addition, we may disclose your personally identifiable information to third parties, but only

  • to contractors we use to support our business (e.g., fulfillment services, technical support, delivery services, and financial institutions), in which case we will require such third parties to agree to treat it in accordance with this Privacy Policy;
  • in connection with the sale, assignment, or other transfer of the business of this site to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy; or
  • where required by applicable laws, court orders, or government regulations.

In addition, we will make full use of all information acquired through this site that is not in personally identifiable form.


MavenMagnet is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with

  • the legitimate needs of law enforcement or
  • any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Link to Other Websites

Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.