The Economic Times, November 2016
With the surgical strikes across LoC on September 29, and the denoti?cation of the Rs. 500 and Rs. 1,000 notes as a battle against black money, the government seems to have turned online opinion for it. READ MORE
Automotive News, September 2016
Aditya Ghuwalewala, MavenMagnet founder said "What was surprising was that even after the accident, there was optimism that this was the next big thing." READ MORE
THE ECONOMIC TIMES, MAY 2016
Ritu Ghuwalewala of MavenMagnet, explains the shift. "While the first year had a sense of euphoria all around, the second year was a reality check for the Modi government." READ MORE
The Economic Times, November 2015 : An ET Magazine-MavenMagnet study delves into how startup CEOs, the rockstars of today, stack up against their traditional counterparts.
The Economic Times, May 2015 : ET Magazine-MavenMagnet study on one year of Modi Government. Ritu Ghuwalewala, managing partner at MavenMagnet, compares the Modi brand to a cult label such as Apple.
The Economic Times, January 2015 : An ET Magazine-MavenMagnet study on global women achievers of Indian origin in business and the arts who are creating the biggest buzz online.
The Economic Times, December 2014 : To mark 200 days of the Modi Sarkar, ET Magazine got big data research firm MavenMagnet to crawl the internet to gauge the mood on the day. Prime Minister Modi shines as a reformer in online world.
Media Post, February 2013 : The relevance research used MavenMagnet's proprietary technology to tap into the "collective intellect of engaged consumers" in this case, consumers sharing their experience about travel and hotels.
WARC, November 2012 : JWT, the agency, and MavenMagnet, the insights firm, drew on data from 5,000 people aged 25-35 years old, and found brand image and trust key in India.
Brand Equity, The Economic Times, October 2012 : Thought Leadership Initiative by JWT in association with MavenMagnet as featured in India's Economic Times Brand Equity.
PCMA, February 2013 : Are Hilton, Marriott, Four Seasons Most 'Relevant' Hotel Brands?
Hotel Online, February 2013 : Conversational Relevance: Hotel Brands
ABC News, February 2013 : Hilton, Marriott, Four Seasons are most 'relevant' hotel brands
Global Travel Industry News, February 2013 : New Study measures brand resonance across thousands of online conversations
Hotel Business, February 2013 : Study Says Hilton, Marriott, Four Seasons are Most Relevant Hotel Brands
Global Providence Journal, February 2013 : Conversational Research Study
WMC TV, February 2013 : MavenMagnet and Brodeur Partners look at what's relevant in online brand conversations
Plus Point, February 2013 : Hilton Wins at Conversational Relevance
Business Journal, February 2013 : Hilton, Marriot, Four Seasons are most relevant hotel brands
CBS Atlanta, February 2013 : How do you choose a hotel? By the quality of service? How about the water pressure in the shower?
Smart Investor, December 2012 : A study enabled by MavenMagnet to understand the Power of
Aspiration in Indian marketplace.
Business Standard, December 2012 : The Power of Aspiration in India.
Contify, December 2012 : Great brands fire people’s hopes and ambitions. Aspirations fuel choices.
- Winner of 2011 Columbia Business School Lang Fund.
- Winner of 2012 Columbia Business School Ecademy Award.
- First runner's up at We Media PitchIt! Challenge.
Selected to participate in Entrepreneurial Greenhouse program at the
Columbia Business School 2011.