solve your challenges
We will define distinct consumer segments and recommend communication strategy for each persona
We will uncover trends and patterns to provide actionable insights and leading indicators
We will track your integrated campaigns and provide actionable insights for real-time optimization
We will extract actionable insights to develop targeted messaging to avert and manage crisis situations
We will track specific issues to provide in-depth analysis and strategic insights to make actionable decisions
Tap into millions of data points Extensive coverage including thousands of forums, videos, message boards, review sites, chat rooms, social platforms, and proprietary datasets to deliver actionable insights
Cover text, images, audio and videos Capture content in all formats to extract rich and wholesome insights
Discover insights Understand consumer perception and get actionable insights without limiting them to questionnaires and discussion guides
Study insights led a country to use the location advantage as the focal point of the communication strategy to encourage businesses consider it for their regional hub
- Business Challenge: Economic development body of a country seeking to encourage multinational businesses to open regional base in the country and create jobs wanted to develop a communication strategy that will appeal to decision-makers and investors of mid and large-size companies looking to expand globally.
- Business Study: Research uncovered the top decision making factors for businesses and their associated perception about the country. We identified that the biggest promoter for the country was its location due to easy connectivity and its strategic importance in the region. Based on the study recommendation, the country used the location advantage, which directly led to attract top talent and set cosmopolitan culture, as the focal point of their communication strategy.
Study findings and recommendations played a key role in signing-up individuals to take DNA markers
- Business Challenge: A non-profit organization wanted to develop a messaging framework to encourage people to sign-up for Alzheimer’s Prevention Registry and participate in clinical trials.
- Business Result: Patient ethnography research identified that the biggest motivator for people to get early diagnosis were disease management, family history, and long-term community benefit in finding a cure for the disease while the biggest detractor was the lack of confidence in medical care for the disease driven by no known cure for Alzheimer’s. We developed the messaging strategy using key drivers and identified the digital footprint of target audience to reach them at the right engagement destinations.