Brand Strategy

Consumer Profiling

Using our Influencer Mapping and Correlation techniques, we provide you with a holistic profile of your consumers along with the analysis of their engagement levels and attitude towards your product category, brand and competition. This way, we help you better understand your existing target segments and at times, even discover new target segments that can be relevant for your business.

Competitive Positioning Analysis

Look at your competition afresh!
We analyze the conversations that are happening around your business category as well as specific brands to arrive at brand imagery mapping for all the relevant players in the industry. We help you define your distinct positioning strategy by identifying the owned, shared and unexplored insight spaces amongst your consumers.

Brand Health Tracking

We help you gauge your brand's perception and better understand the attitudes, needs, and behaviors of customers, users and influencers as compared to the competition. We also help you identify real-time threats and opportunities for your brand, so that you can realign your marketing efforts to diffuse or capitalize them in time.

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  Emotions and MavenMagnet Social Insights.