Brand Communication

Campaign Tracking

We evaluate reach and impact of your campaign and identify the target segments with highest levels of engagement. We help you understand the key conversation themes and spot the relevant and impactful media vehicles, so that you can optimize your current campaigns and better plan your upcoming campaigns.

Celebrity Acquisition

By using our Buzz Trending techniques, we spot the celebrities that are gaining traction amongst your target group, well ahead of time. We also provide detailed quantitative insights on their imagery amongst your target consumers helping you gain competitive edge by partnering with the ‘best fit’.

Public Relations Management

We monitor the reach and effectiveness of the buzz created by your PR initiatives and help you evaluate its impact on the perception of your company. Using our Predictive Modeling techniques, we also spot adverse events, evaluate their criticality and raise a red flag well ahead of time, so that you can take necessary steps and prevent them from turning into a PR debacle.

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  MavenMagnet helps a business leverage social media for public relation.
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  Permission marketing in the social world.