Articles

 

Extracts the Beauty from Chaos

Social media chaos when deciphered using technology and looked upon by expert eyes have to do with there being great order in what looks like total randomness. And when you look closely enough at this randomness, patterns start to emerge which are nothing but absolutely beautiful.

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Tracking for rich insights

It’s cool to see streams and streams of posts coming in while your show is airing on television or when you launch a new campaign or while you give the state of your union. But it’s just data. What is really awesome is the insights you can extract out of it.

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New approach to sampling

Traditionally samples are limited to a few hundred or thousand individuals selected with great effort and precision. MavenMagnet uses a pattern emergence approach to sampling making it much more realistic and much less prone to error.

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Emotions and social media insights

When doing market research using social media as a data repository, MavenMagnet capture these emotions to understand the perception of consumers with respect to a product. Emotions are amplifiers in social media based market research. They stir the pot of conversations. They polarize the flow of discussions.

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Incentivizing mavens

What you can The most important thing to recognize while dealing with mavens is that you cannot manage them. do is listen to them, engage with them and appreciate them so that they have the incentive to be part of your community and be the volunteers who act as your spokesperson, brand ambassador and sales person.

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Issue at the center

The idea is to talk about what people are interested in talking about. Social media is a great platform for you to come closer to the consumer, understand what their needs are and how you can meet them. Leverage it by being part of it and putting the consumers and their needs at the center.

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Leverage social media for public relations

MavenMagnet can help PR professionals use the knowledge and insights from the consumers’ world to better communicate with them, measure the impact and build a strong relationship with them, in turn enhancing the R in PR.

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Permission marketing

MavenMagnet helps businesses learn about their consumers and then use social insights to take actions that will make you reach closer to the consumers and gain the real permission to stay on top of their mind in the social world.

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The new watercooler

The evolution of social media has had its impact in the In-home entertainment industry. Every television channel wants its show to be the watercooler show with captive customers and eager advertisers. In today’s connected world, that “watercooler” is replaced by something that is much bigger, scalable and measurable. Social media is the new watercooler!

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Ad development canvas

MavenMagnet provides advertisers with market research powered by social media. Advertisers can leverage these insights to direct the creativity to focus on the right themes, place these awesome advertisements at the right places and learn from them to develop better ones next time around.

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Complaint lodging platform

The volume on social media is immense. With intelligent data mining techniques, we help companies learn about the priority of customer conversation and make sure that the most pressing issues are addressed immediately.

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Be a part of your social world

Your social world is forming out there. It is continuously evolving. You cannot own your social world and you should not even try to do that. MavenMagnet helps you take an active part of it. That’s the best way you can leverage your social world.

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Community led ad design

The idea here is to take help of your most engaged customers in designing the marketing campaigns. Creativity in designing the advertisements is as important as anything else, but just imagine how much more impactful that can be when you are hitting the right strokes in the right style!

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Tracking for rich insights

It’s cool to see streams and streams of posts coming in while your show is airing on television or when you launch a new campaign or while you give the state of your union. But it’s just data. What is really awesome is the insights you can extract out of it.

READ MORE