Maven is a term popularized by author Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants in that they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion.

In today's superbly connected world, mavens have quietly acquired a force to reckon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities to express themselves and extend their reach. We at MavenMagnet help you listen to your mavens and embrace them in a manner that they become quasi sales. Now that is stronger than any other sales initiative in this world!


At MavenMagnet, we are transforming market research by delivering qualitative insights on a quantitative scale using big data. The key advantage of this research methodology is that it does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights, thus eliminating respondent bias and research fatigue. Using software that we developed and own, we deliver actionable insights and recommendations in near real time.
MavenMagnet is founded by a brother-sister duo of Aditya and Ritu.


Aditya Ghuwalewala

Founder & CEO

Ritu Ghuwalewala

Co-founder & Managing Partner

Cleve Langton



Science is at the core of MavenMagnet products and services, but it's our team that plays a pivotal role in delivering impactful study results in near real-time. Meet some of our team.


Privacy Policy

This privacy policy is effective as of May 21, 2009.

MavenMagnet provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of this website, located at www.mavenmagnet.com or collected through our social networking service, including via SMS, WAP and Instant Messaging. This privacy policy will also apply to all information collected at *.mavenmagnet.com if not otherwise specified by the specific sub site. This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Site. You are advised to consult this Privacy Policy regularly for any changes.

By using our Site you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing" means using cookies on a computer or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your personally identifiable information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By visiting our Site and providing information to us, you consent to such transfer to, and processing in, the US.

If you have any questions or comments about this Privacy Policy or our use of your personally identifiable information, please contact us at privacy at mavenmagnet dot com.

Information Collection

Like many Web sites, this site actively collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail, feedback forms, and/or chat rooms. Some of the information that you submit may be personally identifiable information (that is, information that can be uniquely identified with you, such as your full name, e-mail address, phone number, and so on).

Some areas of this site may require you to submit information in order for you to benefit from the specified features (such as newsletter subscriptions, tips/pointers, order processing) or to participate in a particular activity (such as promotions). You will be informed at each information collection point which information is required and which information is optional.

As you navigate through a Web site, certain information can be passively collected (that is, gathered without your actively providing the information) using various technologies and means, such as Internet Protocol addresses, cookies, Internet tags, and navigational data collection.

We use Internet Protocol (IP) addresses on this site. An IP Address is a number assigned to your computer by your Internet Service Provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). We use your IP address to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to our site, and administer and improve the site.

A "cookie" is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences.

"Session" cookies are temporary bits of information that are erased once you exit your Web browser window or otherwise turn your computer off. Session cookies are used to improve navigation on Web sites and to collect aggregate statistical information. This site uses session cookies.

"Internet tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the visitor's computer. We do not use Internet tags at this site.

"Navigational data" ("log files," "server logs," and "clickstream" data) are used for system management, to improve the content of the site, for market research purposes, and to communicate information to visitors. This site uses navigational data.

Information Usage

Except as otherwise stated, we may use your information to improve the content of our site, to customize the site to your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes, and for the purposes specified in this Privacy Policy.

If you provide personally identifiable information to this site, we may combine such information with other actively collected information unless we specify otherwise at the point of collection. We will take reasonable measures to prevent personally identifiable information from being combined with passively collected information, unless you consent otherwise.

We may disclose your personally identifiable information to a sub site which you choose to be a member of when the sub site owner agree to treat it in accordance with this Privacy Policy. In addition, we may disclose your personally identifiable information to third parties, but only

  • to contractors we use to support our business (e.g., fulfillment services, technical support, delivery services, and financial institutions), in which case we will require such third parties to agree to treat it in accordance with this Privacy Policy;
  • in connection with the sale, assignment, or other transfer of the business of this site to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy; or
  • where required by applicable laws, court orders, or government regulations.

In addition, we will make full use of all information acquired through this site that is not in personally identifiable form.


MavenMagnet is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with

  • the legitimate needs of law enforcement or
  • any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Link to Other Websites

Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

Aditya is the Founder of MavenMagnet. Prior to MavenMagnet, he worked for five years in various software development, digital marketing and client relationship management roles at Microsoft Corporation and spent a summer in Internal Marketing Strategy team at Citigroup working on the digital marketing strategy for Citi Cards. Aditya holds a Bachelor of Science in Computer Science with High Honors from the University of Texas at Austin where he was honored as a Distinguished Scholar in 2003. He earned his MBA from Columbia Business School where he graduated with Dean’s Honors and was awarded the 2011 Lang Entrepreneurial Initiative Fund. He also authors a blog called Adscovery.

Ritu is the Co-founder and Managing Partner of MavenMagnet. She brings a wealth of experience in marketing to MavenMagnet. Prior to MavenMagnet, Ritu worked with Johnson & Johnson in various marketing roles across product categories ranging from consumer products to medical devices in India and Hong Kong. She also led cross-functional teams for new product launches, planned integrated marketing campaigns and spearheaded new initiatives in the field of digital marketing and customer relationship management. She is an Electronics Engineering graduate, and earned her MBA in Marketing and Strategy from Management Development Institute, Gurgaon, India and Bocconi University, Milan, Italy.

Cleve has a broad cross section of integrated marketing experience that includes brand management, advertising, and public relations / social media. After receiving his MBA from Columbia University, he joined General Foods ( Kraft), rising to Product Manager. He then moved to the agency side and held global account management roles at DMB&B ( ran Mars Inc account globally) and has 20+ years of experience with Omnicom agencies ( advertising and PR), overseeing global accounts such as PepsiCo / Frito Lay. He has served on a number of communications industry boards and committees ( most recently as Chairman of the Global Effies) and is a member of the Advisory Board of City University of New York / Weismann Center of Baruch College.