MavenMagnet has reinvented full-service research by delivering in-depth analysis and discovery with significant time and cost efficiency as compared to traditional research. Using thousands of digitally-sourced conversations (news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, etc.) we provide marketers a seamless strategic perspective by delivering qualitative insights (context and nuance) on a quantitative scale, while eliminating respondent bias and research fatigue. Using software that we developed and own, we deliver actionable insights and recommendations in near real time.
Maven is a term popularized by Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants as they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion. In today's superbly connected world, mavens have quietly acquired a force to reckon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities to express themselves and extend their reach.
Honored as a distinguished Advertising Research Foundation A-List Innovator
Winner of 2012 Columbia Business School Ecademy Award
Winner of 2011 Columbia University Lang Fund
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