About


 

 

MavenMagnet has reinvented full-service research by delivering in-depth analysis and discovery with significant time and cost efficiency as compared to traditional research. Using thousands of digitally-sourced conversations (news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, etc.) we provide marketers a seamless strategic perspective by delivering qualitative insights (context and nuance) on a quantitative scale, while eliminating respondent bias and research fatigue. Using software that we developed and own, we deliver actionable insights and recommendations in near real time.

WHO ARE MAVENS?

Maven is a term popularized by Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants as they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion. In today's superbly connected world, mavens have quietly acquired a force to reckon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities to express themselves and extend their reach.

 

 

Our Leadership

 

 

Our Team

Science is at the core of MavenMagnet products and services, but it's our team that plays a pivotal role in delivering impactful study results in near real-time. Meet some of our lead strategists, data scientists and client advisors.

 

Jim

Satbir

Neil

Saptarshi

Gail

Smita

Trisha

Niland

Nupur

Mandvi

Beth

Chinmay

Nikhil

Sandesh

Deepak

Anand

Amol

Megha

Trisha

Pavan

Parmita

Ria

Kanika

Anurag

Purnima

 

 

Awards & Recognitions

2017

Honored as a distinguished Advertising Research Foundation A-List Innovator

 

2012

Winner of 2012 Columbia Business School Ecademy Award

 

2011

Winner of 2011 Columbia Business School Lang Fund

 

Our Offices

United States

1180 Avenue of the Americas
8th Floor
New York, NY 10036
info@mavenmagnet.com

India

219, E Wing, Floral Deck Plaza
Central MIDC Road
Andheri East, Mumbai 400 093
mumbai@mavenmagnet.com

Australia

Level 6, 75-78 Elizabeth St.
Sydney NSW 2000
sydney@mavenmagnet.com