Who are mavens?

Maven is a term popularized by author Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants in that they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion.

In today's superbly connected world, mavens have quietly acquired a force to recon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities - to express themselves and extend their reach. We at MavenMagnet help you listen to your mavens and embrace them in a manner that they become quasi sales. Now that is stronger than any other sales initiative in this world!

Who are we?

Our mission at MavenMagnet ® Inc. is to develop platform and services to help businesses realize their full potential in the connected world. We put a lot of focus on developing intuitive look and feel so that you can focus on your business objectives without worrying about the complexities of technology. MavenMagnet is founded by a brother-sister duo of Aditya and Ritu.

Aditya Ghuwalewala, Founder: Aditya founded MavenMagnet in 2009. Prior to MavenMagnet, he worked for five years in various software development, digital marketing and client relationship management roles at Microsoft Corporation and spent a summer in Internal Marketing Strategy team at Citigroup working on the digital marketing strategy for Citi Cards. Aditya holds a Bachelor of Science in Computer Science with High Honors from the University of Texas at Austin where he was honored as a Distinguished Scholar in 2003. He earned his MBA from Columbia Business School where he graduated with Dean’s Honors and was awarded the 2011 Lang Entrepreneurial Initiative Fund. He also authors a blog called Adscovery.

Ritu Ghuwalewala, Co-Founder: Ritu brings a wealth of experience in marketing to MavenMagnet. Prior to MavenMagnet, Ritu worked with Johnson & Johnson in various marketing roles across product categories ranging from consumer products to medical devices in India and Hong Kong. She also led cross-functional teams for new product launches, planned integrated marketing campaigns and spearheaded new initiatives in the field of digital marketing and customer relationship management. She is an Electronics Engineering graduate, and earned her MBA in Marketing and Strategy from Management Development Institute, Gurgaon, India and Bocconi University, Milan, Italy.

Rewards & Recognitions

Winner of 2011 Columbia Business School Lang Fund.
Winner of 2012 Columbia Business School Ecademy Award.
First runner’s up at We Media PitchIt! Challenge.
Selected to participate in Entrepreneurial Greenhouse program at the Columbia Business School 2011.