MavenMagnet is an offering by Creatiwity Inc., a privately funded startup with offices in Seattle, WA and Mumbai, India.

The idea of developing MavenMagnet sparked during a discussion between a couple of geeky software developers and a few passionate marketing professionals during a happy hour event in October of 2008. Within days, four social media enthusiasts left their day jobs and the founding team of MavenMagnet was formed. After about eight months, over a few hundred pizza boxes and lots of soda, the first version was released in May-2009!

Here's a reproduction of paper-napkin discussion that led to MavenMagnet:
Marketers: We want to use the potential of social networks out there, but this is how we can do it today (Oct-2008):

Software developers: How about we develop a social network just for your organization and try to solve your problems?
After a few iterations, it turned out to be something like this:

Please stay connected with the MavenMagnet team at Our MavenMagnet network and check out a sample MavenMagnet social network for a fictional brand Pineapple Inc. here.